Deceptive isolation

I read an extremely depressing article via Adbusters today:
Consumer and cultural critic Mariko Fujiwara believes that one of the most dangerous deceptions of virtual life, especially for lonely and isolated individuals like Kato, is that it creates a false sense of belonging. Internet communities, she says, are fundamentally different from communities in the real world, largely because they are so fleeting and fundamentally insubstantial.
Read more here: "Private Worlds" by Roland Nozomu Kelts
This is a realm in which Christians need to be shining. But how could one stay healthy in a mission field that is so sick?